Redefining a financial giant's story internally and beyond.
Looking to reposition the brand within the financial industry and beyond, MasterCard was in the process of redefining the company’s mission, strategy, and values. We contributed strategic insight during this repositioning process, and then were asked to create the launch campaign introducing the new positioning to the entire company, with the final reveal ultimately being to the public.
We created a visual language for the initiative, leveraging elements of the MasterCard logo, that worked to reflect the company’s newly defined values. As part of the campaign, we also created a short video explaining MasterCard’s new mission, strategy, and values through the voices of employees throughout the company’s global network.
Role: Creative Lead / Associate Creative Director
Agency: Jack Morton Worldwide