Fashioning a new face for an iconic beauty brand.
Tasked with revitalizing the Olay brand, the team at Saatchi & Saatchi developed an approachable new vision for Olay entitled “Your Best Beautiful”, with a particular focus on championing a diverse idea of what ‘beauty’ is.
Among other projects, I worked on establishing a clear, comprehensive set of global brand guidelines that would lay the appropriate foundation for the roll-out of the brand’s new look and feel; the guidelines were used to inform all further applications of the identity, including their website.
Role: Senior Art Director
Agency: Saatchi & Saatchi