Samsung has long been a prominent sponsor of sports of all types. They were looking for strategic insight on how to make their international sports-related initiatives more cohesive, on-brand, and effective.
Our feedback on Samsung’s strategic approach to sports sponsorship centered around the idea that each sponsorship initiative should pass three specific filters. We created a document that outlined the details of these filters, and designed a booklet to illustrate this content.
Having a visual reference with a modern aesthetic helped brand managers to fully grasp the concepts that we were proposing, resulting in the company adopting these strategies in choosing all of their sports sponsorship-related programming.